The truth is people don’t understand the guidelines for moderate alcohol consumption.

DrinkControl tracks your alcohol intake in glasses, bottles or cans and converts them into standard units of alcohol. App lets you know when you go over the limit set by moderate drinking guidelines, and how much money you've spent and calories consumed with your drinks.

"Tracking my drinking for a year has been eye-opening. My goal isn't to stop drinking, it's to control it. With this data, I've been able to reduce my drinking by over 33% this year."